Plan

Flagships Events

As a model for Smart Tourism and the MICE sector, every year we host main Smart Tourism events (TIS, GSTC...) that bring in more than 15,000 congress participants., companies and professionals from the sector. We will use this opportunity to spread our Smart Tourism messages..

Transferability Events

In support of the flagship events, we will hold meetings actions that aim to share the most innovative trends and practices of Smart Tourism to other audiences:

“Smart Talks”. These talks are directed at the local tourism ecosystem and citizens with support from academic and research institutions (US and JRC) to discuss and drive the new Sevilla Visitor Economy Strategy.

Cities Networks Events. Thanks to our Smart Tourism Destination status and active presence in cities networks we will host thematic or annual meetings inviting representatives from previous European Capitals of Smart Tourism Capital and shorlistedcandidate cities to foster a knowledge exchange between national and European public employees and policy makers.

Promotional Events

We will share our vision of Smart Tourism and the values of Shared Seville at the main global tourism events for sector professionals (WTM, ITB, Fitur, etc.).

We have been recognised for our cultural expression (the Fair, Easter Week) and big events (European Film Festival). We will exploit the attention from visitors, residents and the media that these events attract to carry out marketing campaigns publicizing the values of Smart Tourism.

STC Activities

We will run specific activities for residents and visitors associated with official EU celebrations to highlight the European dimension of the award and to spread your Smart Tourism vision. The Smart Tourism Urban Lab will host an activity for entrepreneurs and start-ups.

2022 | LAUNCH

Seville Capital of Smart Tourism Technical Office STC Technical Office
November – December 2022
The Smart Tourism Office will create a technical office with the necessary technical and human resources to coordinate the programme activities
International & national marketing campaing
November – December 2022
Announcement of Sevilla Smart Tourism Capital 2023. Campaign «Shared Sevilla. The new Visitor Economy Strategy: Tourism that adds values, tourims that makes city»
Videomapping Sevilla Smart Tourism Capital 2023 *
December 2022
As part of the «Luces de Barrio» Christmas programme, a video mapping will be projected on the façade of the City Hall for residents and visitors to get to know Seville as a Capital of Smart Tourism for 2023.

Hello, I’m Seville and I have
a smart plan for a great year

2023

Accesibility

Sustainability

Digitalisation

Cultural And Creativity

Smart Tourism Capital Activities

Launch event *
January 2023
A special event at the Real Alcázar of Seville (UNESCO World Heritage Site). Presentation of the communication strategy and programme of activities for the 2023 Seville Smart Tourism Capital
Sustainable Urban Tourism Lab: call to entrepreneurs *
January 2023
A call will be launched to the local, national and European entrepreneurial ecosystem to develop innovative solutions about Smart Tourism challenges

Sustainable Infrastructure Exhibition of Andalusia

March 2023

This event will promote a round table discussion on the role of tourism in the national and European urban agendas and its contribution to the SDGs.
World Tourism Day
September 2023
Tourism that adds value, tourism that makes a city. A photo exhibition in IG about moments and spaces shared by residents and tourists

European Mobility Week 2023

September 2023

The use of public transport and cycling mobility for tourism will be promoted in collaboration with TUSSAM, CitySightseeing and local bike tourism companies

European Researchers’ Night

October 2023

In collaboration with JRC Seville, an event will be organised to disseminate research and new trends in tourism.
International Day of People with Disabilities
December 2023
Special guided tours to the pilot projects «Respira Sevilla» for citizens and visitors with disabilities will run throughout the day.

Flagship Events

Opening of the Magallanes Centre for Cultural and Creative Industries Entrepreneurship

February 2023

The opening of the Magallanes_ICC for the promotion of cultural industries and the prototyping of innovative cultural products with a high technological component

Climate Action Seville Summit 2023

April 2023

The opening of the Magallanes_ICC for the promotion of cultural industries and the prototyping of innovative cultural products with a high technological component

Digital Tourist Congress 2023

June 2023

Seville will host the annual conference on Smart Destinations organised by Ametic.

Congress on Accessible Tourism for All

June 2023

A congress to show best practices, exchange experiences and debate on universal accessibility and tourism in collaboration with ONCE Foundation and ENAT.

Tourism Innovation Summit 2023

November 2023

The projects of the Sustainable Urban Tourism Lab will be presented and prizes will be awarded to the winners of the challenge.

European Capital Smart Tourism Network Event

December 2023

Presentation of the European Smart Tourism Capital Network.

Promotional Events

Fitur 2023

January 2023

We will use this platform to disseminate Smart Tourism messages to industry professionals and public decision-makers.
Goya Awards 2023

February 2023

The Seville European Capital of Tourism will be promoted and media attention will be used to spread Smart Tourism messages.

ITB Berlin

March 2023

The Seville European Capital of Tourism will be promoted and media attention will be used to spread Smart Tourism messages.March

Seville Fair

April 2023

A personalised stand at the Feria de Abril and a marketing campaign to inform about sustainable and outstanding tourism practices in Seville.
IV Centenary of the appointment of Diego Velázquez as a painter to the king

June 2023

Developing an inspirational and activation campaign about the unique offer in terms of art, culture and the cuisine of both known and unknown places.
European Film Festival

November 2023

A conference on the role of the audiovisual industry in cultural tourism will be organised.
WTM London

November 2023

We will use this platform to disseminate Smart Tourism messages to industry professionals and public decision-makers.

Transferability Events

“Smart Talks” about the Seville Visitor Economy Strategy – Heritage and Creative Skills

February 2023

1/4 “Culture and Creative Skills for the enrichment of the tourist experience and to increase the citizens’ feeling of sharing local values with visitors.”

Smart City Meets

March 2023

The conveyance of best practices on Sustainable Tourism in Cultural Cities with national and European experts (JRC & ERRIN). Invitation to previous Capitals of Smart Tourism and shortlisted cities.

“Smart Talks” about the Seville Visitor Economy Strategy – Sustainability

April 2023

2/4 “New & interesting locations within Seville to ensure the sustainability of tourism and distribute positive effects for the visitor economy.”

Meeting of the 100 Climate Neutral and Smart Cities

April 2023

2/4 “New & interesting locations within Seville to ensure the sustainability of tourism and distribute positive effects for the visitor economy.”

“Smart Talks” about the Seville Visitor Economy Strategy – Digitisation

June 2023

3/4 “Innovation & Technology for the benefits of visitors and residents under its digital humanism approach.”

Meeting of the Smart Destinations Network

June 2023

DTI Network Tourist Interaction WG meeting to exchange best practices on tourism portals and promotion tools.

“Smart Talks” about the Seville Visitor Economy Strategy – Accessibility/span>

September 2023

4/4 “Accessibility for all. How visitors contribute to the diversity of local facilities and offerings which all of the city’s residents benefit from.”